New investment in The Fit

Investment in The Fit who solves a global environmental problem

The Fashion Industry is the 2nd most polluting industry in the world. $100 billion worth of apparel is returned. Return levels are as high as 50% and 72% is because of poor fit.

The Fit has the solution. Their app is turning every smartphone into a body scanner, providing data-driven size- & fit recommendations in e-commerce. With a mobile body scanning solution for extracting body data from images and an intelligent recommendation engine brings insight to retailers and personalized user experiences to online shoppers.

Carlson Invest is now proud part-owners of this highly advanced company together with global business angels.