5 million SEK to Headbanger Lures via Carlson Invest and Sparbanken Nord

Carlson Invest invests in Headbanger Lures based in Luleå with its subsidiary in Chicago, Illinois. The investment is a bundled deal together with Sparbanken Nord and the total investment is a total of SEK 5 million.

Headbanger Lures develops innovative fishing lures based on a patented invention that gives the bait a completely irregular and vibrant movement.

The lures are currently being sold all over Europe and in North America, but the market is increasing day by day. The majority of sales are made in the United States through the subsidiary Headbanger Lures Inc. North America is a huge market, especially in bass fishing, which is the single largest segment in angling globally.

This is a very exciting company with a patented solution that works in a world market. With these two very good entrepreneurs and with the knowledge we have built up in similar successful companies working with manufacturing in China and sales in a world market, we have good to grow the company says Carlson Invest’s owner Göran Carlson.

Headbanger Lures was developed because the artist, Dan Lestander, had been looking for a bait with irregular passage for a long time, but when he couldn’t find it, the only solution was to try to construct it on his own.

After several years of experimentation and many dozens of prototypes, the headbanger was invented and then patented.

A validation of the success with this special lure construction is all the innovation awards that Headbanger Lures won, both nationally and internationally. This has led dealers around the world to contact the entrepreneurs with suggestion for cooperation.

The new capital helps to increase production volume in China and to strengthen the brand globally.

Carlson Invest was our first choice as a financing partner. In addition to capital, we wanted to access valuable contacts, relevant experience and know-how, says Martin Engelmark, co-owner and CEO of Headbanger Lures.

It should also be added that Sparbanken Nord provided very good conditions for the total transaction together with Carlson Invest. And I would also would like to give a big thank you to the Export Credit Committee, which via Sparbanken Nord is included as guarantor for the execution of the business. Without a bank such as Sparbanken Nord, we would have been difficult to complete this deal, says Carlson.